Volume 23 (2023)

Effective conflict resolution within marketing channels
Brent L. Baker and Chase J. Edwards
The effect of training on internal and external customer orientation: The case of Ethiopia
Andinet Worku Gebreselassie
Antecedents of consumers’ mobile shopping expenditures and the intention-behavior gap
Navid Bahmani and Amit Bhatnagar

Volume 22 (2022)

The Explanatory Mechanisms Underlying the Double Jeopardy Phenomenon in Fast-Food Retailing
Larry P. Pleshko and Richard A. Heiens
A Longitudinal Reliability Study of a Consumer Disidentification Model
Melvin Prince and Lynn Kwak
Should Studies from Predatory Marketing Journals be Included in a Meta-Analysis? Some Guidelines for Meta-Analysts
Salim Moussa
A Replication Study of Consumers’ Private Label Purchase Intentions
Serhat Karaoglan and Tulin Durukan

Volume 21 (2021)

A study of Naming Taxonomies in the Executive Search Firms industry: A Replication and Extension Study
Carlos M Baldo, Amanda Evert, Shiang-Lih Chen McCain and Shelbey Trawick

Volume 20 (2020)

Does the Netherlands-Based Consumer Disidentification Model Work in the US?
Melvin Prince and Lynn Kwak
Cultural Adaptation and Consumer Disidentification in the US
Melvin Prince and Lynn Kwak
An Investigation of Triple Jeopardy Patterns in E-Store Choice

Volume 19 (2019)

Consumer Brand Engagement in Social Media: A Pre-Registered Replication
Burak Tunca

Volume 18 (2018)

The Exercise of Power Sources in Distribution Channels: A Synthesis Study
Angelina Nhat-Hanh Le, Julian Ming-Sung Cheng and Mai Dong Tran
Differentiating Indebtedness and Gratitude in the commercial exchange context
Brent L. Baker and Chase J. Edwards

Volume 17 (2017)

Millennial Consumer Responses to Christian Religious Symbols in Advertising: A Replication Study
Valerie A. Taylor, Diane Halstead and Gaelle Moal-Ulvoas

Volume 16 (2016)

Buyer Behaviour and Brand Performance Metrics 1968/69– Breakfast Cereal and Dentrifice
Andrew S.C. Ehrenberg and Gerald J. Goodhardt

Volume 15 (2014)

Consumer Evaluation of Brand Extension: Empirical Generalization and Comparative Analysis
Harleen Kaur and Ajay Pandit
Marketing’s Decision Influence within the Firm
Adam Gaskil and Hume Winzar
Measuring Brand-name Effects in the Markets for Consumer Electronics and Appliances
Evgeny A. Antipov and Elena B. Pokryshevskaya

Volume 14 (2013)

Approaches to Analyzing Brand Switching Matrices
Richard Colombo and Darius Sabavala

Volume 13 (2010)

Excess Loyalty in CPG Markets: A Comprehensive Examination
Sang-Uk Jung, Thomas S. Gruca and Lopo L. Rego

Volume 12 (2009)

The Contribution of Andrew Ehrenberg to Social and Marketing Research
John A. Bound
Price Knowledge and Elasticity
Joseph G. Eisenhauer and Kristine E. Principe
The S Parameter in the Dirichlet-NBD Model: a Simple Interpretation
John A. Bound

Volume 11 (2007)

Loyalty Limits for Repertoire Markets
Byron Sharp
Epistemological limitations in quantitative marketing research: implications for empirical generalisations
Gary S. Robertshaw

Volume 10 (2006)

The Dirichlet: A comprehensive model of buying behaviour
Gerald J. Goodhardt, Andrew S.C. Ehrenberg and Christopher Chatfield
Source Credibility Dimensions in Marketing Communication – A Generalized Solution
Martin Eisend
Investigating the Price Knowledge Ladder
Nefeli Trikka and Robert East

Volume 9 (2005)

Voluntary Disclosures of Personal Information for Direct Marketing Purposes: A Quantitative and Qualitative Comparison of Differences between Contributors and Abstainers
Gary S. Robertshaw and Norman E. Marr
Does Triple Jeopardy Exist for Retail Chains?
Byron Sharp and Erica Riebe

Volume 8 (2003)

The Use of Price in the Purchase Decision
Zsófia Kensei and Sarah Todd

Volume 7 (2002)

Price Effects on Brand Extension Quality Evaluations
Valerie A. Taylor

Volume 6 (2001)

The Animosity Model of Foreign Product Purchase Revisited: Does It Work in Korea?
Mincheol Shin
The Effect of a New Brand Entrant on a Market
Malcolm Wright and Anne Sharp

Volume 5 (2000)

Data Reduction
Andrew S.C. Ehrenberg
Repeat Buying
Andrew S.C. Ehrenberg
Repeat Buying (chapter 6-10)
Andrew S.C. Ehrenberg
Repeat Buying (chapter 11-13)
Repeat Buying (appendices)
Managers’ Knowledge of Marketing Principles: The Case of New Product Development
Steven Cierpicki, Malcolm Wright and Byron Sharp

Volume 4 (1999)

Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model
Joanna Barret, Ashley Lye and P. Venkateswarlu
Computer Simulated Shopping Experiments for Analyzing Dynamic Purchasing Patterns: Validation and Guidelines
Katia Campo, Els Gijsbrechts and Fabienne Guerra
Patterns of Attitudes and Behaviour in Fragmented Markets
Francesca Dall’Olmo Riley, Lucy Rink and Patricia Harris

Volume 3 (1998)

Progress in Marketing Knowledge
Malcolm Wright and Zane Kearns
An Investigation into Four Characteristics of Services
Russell Wolak, Stavros Kalafatis and Patricia Harris
Environmental Attitude Behaviour Correlations in 21 Countries
Malcolm Wright and Babs Klÿn

Volume 2 (1997)

The impact of research designs on R2 in linear regression models: an exploratory meta-analysis
Heribert Reisinger
Construct validity and other issues pertaining to ‘The impact of research designs on R2 in linear regression models: An exploratory meta-analysis’
Raymond Hubbard
Rejoinder to “Construct validity and other issues pertaining to ‘The impact of research designs on R2 in linear regression models: an exploratory meta-analysis'”
Heribert Reisinger

Volume 1 (1996)

A Critique and Revision of the Multidimensional Ethics Scale
Michael R. Hyman
Independent Empirical Support for Porter’s Generic Marketing Strategies? A Re-analysis using Correspondence Analysis
John Dawes and Byron Sharp